DISQUS

Both Sides of the Table: Should Founders Be Allowed to Take Money off the Table?

  • markorgan · 3 months ago
    Mark, a brilliant post, I could not agree more. My B-round investors were smart enough to let the founders take some money off the table - enough for a down payment on a modest house - and there is no question that the business thrived as a result of improved founder energy/morale. In our case, the business was at the level of development that you indicate in your post.
  • msuster · 3 months ago
    awesome. thanks for the input, Mark. Hope you're well.
  • Alan Warms · 3 months ago
    Mark, great post. As an investor I've been involved with a few situations where we offered to allow the entrepreneur to take a little off the table.

    I disagree with one of your posters on one point -- I think outcomes to entrepreneur are as good as VC - it's a preference thing -- allows you to focus like crazy but also allows you a really great set of outcomes especially if you think through your capitalization strategies carefully. That is, don't create a binary outcome for yourself. I know I know sometimes it happens, but the key is to be super careful with cash raised and leave yourself some options.
  • msuster · 3 months ago
    I tend to agree with you. Outcomes for entrepreneurs can be bigger and faster than for VC. But obviously for entrepreneurs it's a binary outcome where for VCs we get the portfolio effect.
  • msuster · 3 months ago
    I tend to agree with you. Outcomes for entrepreneurs can be bigger and faster than for VC. But obviously for entrepreneurs it's a binary outcome where for VCs we get the portfolio effect.
  • David Semeria · 3 months ago
    "I felt a great disturbance in the Force, as if millions of voices cried out in terror and were suddenly silenced."

    And thus a new commenting system was installed.
  • msuster · 3 months ago
    wanted to install disqus for months but had to get off of wp.com first! Let the plug-ins begin!
  • David Semeria · 3 months ago
    Good move. But where have the old comments gone?
  • msuster · 3 months ago
    trying to get imported now ...
  • David Semeria · 3 months ago
    I'm glad I don't have to look Mr. Smuts in the eye if it all goes pear :)
  • David Smuts · 3 months ago
    Laughing right now!
  • ShanaC · 3 months ago
    Well, welcome to Disqus anyway.
  • Siminoff · 3 months ago
    Mark, another great post. I think you hit the bulls eye with this one. Jamie
  • ammosov · 3 months ago
    I dare say all of this is valid IF AND ONCE PROFITABILITY is reach. Get business out of the red, get paid.
  • msuster · 3 months ago
    Maybe. There are some times where the investors push the founding team to grow faster and therefore are not profitable as they go for growth. In these situations I think it still makes sense.
  • ammosov · 3 months ago
    Then it is obvious investors do not want to pay for the founder's needs. Either not take such investors or work to make profit. We already saw so many companies that collapsed after investment monies ran out that it must be obvious there is nothing to compensate founders for. Value must be created, not destroyed.

    PS. Disqus sucks!
  • David Semeria · 3 months ago
    "Value must be created, not destroyed"

    Well said. And the trains must run on time.
  • ammosov · 3 months ago
    And there are places on Earth where they actually do. Try Moscow subway.
  • msuster · 3 months ago
    Hmmm. This is day one for my on Disqus - what is it about Disqus you don't like?
  • ammosov · 3 months ago
    It's slow loading. It's slow. It's obnoxious. And it's so loaded with adware that I had to manually whitelist it in Adblock just to load comments, save writing with it.
  • msuster · 3 months ago
    By slow loading are you referring to Disqus? I posted your comments on Twitter for input. Most people told me that they felt that the positives outweighed the negatives. I also have slow loads sometimes when I try to comment. I'm guessing that the Disqus engineering team must be working on this.
  • ammosov · 3 months ago
    Cannot help with that: Disqus hasn't changed much since it started, and I do not use Twitter, it's like reading a mem dump.
  • David Semeria · 3 months ago
    Strong of opinion this one is
  • ammosov · 3 months ago
    May the Force be with you.
  • David Semeria · 3 months ago
    :)
  • David Smuts · 3 months ago
    Hey Mark

    Did you know your photo has an uncanny resemblance to Tom Anderson "Tom" from MySpace? Could it be, you are in fact the real Tom in disguise? He's from LA you know.

    I've put his photo up in my picture to show you what Tom looks like; if you know MySpace, you'll know who Tom is.

    Pity I can't upload images into the Disqus comments.

    David
  • msuster · 3 months ago
    OK, so I'll clearly have to change my Disqus photo!! ;-)
  • David Smuts · 3 months ago
    Oh don't do that! It's a good photo, and we all know how hard these are to find. Besides, Tom has over 50 Million "Friends" on MySpace which you can hijack. We can even get an article in TechCrunch revealing your true identity.

    Jokes aside- have you ever read "Stealing MySpace" by Julia Angwin?- a must read for start-up founders involved in SN.
  • ShanaC · 3 months ago
    I read that- what a mess. It would have been easier if they just spun everything off originally and everyone felt honest.
  • brad · 3 months ago
    Mark - our startup is about a year old (11 months). we have bootstrapped it and our revenues are north of $5M+ (for the year). The company is profitable with margins of over 60%. The founders are interested in some liquidity to the tune you have mentioned in the article.

    What would your response be given that we dont want to wait 3 years for liquidity? Also, during our conversations with VCs how do we feel out whether they are open to giving some liquidity to founders.
  • Mike Leach · 3 months ago
    $5M in the first year? Take some of the 60% margin and put it in your pocket.
  • aarondelcohen · 3 months ago
    Brilliant. It was a crucial part of my own journey. It's been a big differentiator for a firm like Insight Venture Partners (not that I think they are amazing) and I'm a huge, huge believer in it.

    That said, 500k to 1.5mm would never create swing for the fences outcomes. I do think it creates alingment on not selling as cheaply, but $1mm is really not near FU money after taxes now.

    Look reality is VC Senior people get to diversify collect healthy compensation and in a world with lots of liquidity can become very wealthy. Career entrepreneurs are playing an enormously high risk game, but investment banking and management consulting are not what they used to be.

    It's tough to be an entrepreneur, but I think it's brutal to be in a large corporation with golden handcuffs.

    Aaron
    CEO
    AnyClip
  • msuster · 3 months ago
    Thanks, Aaron. Agree that $1m is not FU money. That's the point. The entrepreneur should have "feed the family" money not FU money. The more successful the company the more likely they can take more chips off of the table. BTW, you'd be surprised at how many VCs have not been paid huge amounts in the past 5-8 years. The have large salaries, don't get me wrong. But with 2/3rds of the firms not showing positive returns there isn't much carry to go around!
  • julespieri · 3 months ago
    Great post. One part I really appreciated was your recognizing that there are different degrees of sacrifice depending on life stage. Caterina Fake told me that the Flickr founders went without salaries for three years ,and she expects the same of other entrepreneurs. I think that is fine if they are 25 year olds who can live in their mom's basement. But for those of us with enough experience to drive a company smarter and faster, that might not be an option. In my case I have three sons, a mortgage, and two college tuitions. The financial sacrifice I am making (and my co-founders in similar boats) vastly outstrips the model Caterina proposes. This takes WAY more commitment than it would have at 25.
  • msuster · 3 months ago
    Thanks, Jules. I agree 100% and a great point. Risk/reward quotients are very different at different life stages. Often entrepreneurs that are super successful financially at a young age forget this. I had 2 little kids before my first liquidity event. I have to say on the down side, that's why many VCs prefer to back younger people. Thanks for stopping by. Just checked out your site. Did the name come from Wallace & Grommet? Or any relation?
  • julespieri · 3 months ago
    Mark--I do appreciate Wallis and Grommit but no, the name has nothing to do with that. I actually love hardware grommets--shoe eyelets and the metal rings on tents and tarps and shower curtains. Humble problem solvers. But...here is the wacky part. Our office building address is 6 Wallis Court. I had to rent it when I saw the name of the street.

    Re being younger...had I done this a decade or two ago I would have worried a lot less, wasted much more time randomly making mistakes, and not had nearly the firepower and connections to make my business succeed. I am a far better investment now than back then. But I just can't make those darned kiddos (and their grocery bills) go away! :)
  • bussgang · 3 months ago
    Great post, Mark. I'm 100% behind this. We have done this at Flybridge and think it's a smart approach in the right circumstances. I've found $2-3 million is the right sweet spot number - enough to pay down the mortgage, tuck away college money, and feel comfortable taking some additional risk, but not enough to be complacent. Once great entrepreneurs get a taste, they get hungry for more.
  • msuster · 3 months ago
    Thanks, Jeff. Your sentiment mirrors my own probably through some shared experienced. The right amount, I guess, depends on age and stage of team, number of founders and degree of progress the company has made. Thanks.
  • Mike Leach · 3 months ago
    I remember installing Koral from the AppExchange, but most people I talked to weren't converting from Free to Premium.

    Did that venture really hit $2M-$3M in revenue?

    The Salesforce 10Q seems to indicate that the $5.3M acquisition was for developed technology only and not accretive to their balance sheet.

    Would you let a founder take money off the table for only hitting technology development milestones?
  • msuster · 3 months ago
    Thanks for the comments, Mike. It's true that we sold Koral early (although the total price you list isn't accurate including earn-outs and incentives). So my post wasn't suggesting that Koral founders should have taken money off the table by VCs - we did not and we didn't ask.

    My previous company, BuildOnline, had achieved $14 million in SaaS revenue with significant backlog and recurring revenue. After 6 years I believe too many people became managers rather than owners. People left to start their next big ideas rather than trying to take the company to the next level. But even here we never took money off the table from investors.

    It is my experience at BuildOnline plus the 100's of other entrepreneurs that I knew through this time period that led me to believe that some founder liquidity would be useful in aligning incentives. One VC firm that I saw take the lead was Kennet Capital (the VC that was originally Broadview) and it gave me the idea.
  • me · 3 months ago
    +1. Absolutely! Personal "Breathing Room" is key. Entrepreneurs are wired such that they'll pursue their dream no matter what, but relieving personal stress so we can focus on the (fun) business stress will result in a much better outcome.
  • msuster · 3 months ago
    Agreed. Your "breathing room" = my "feed the family." When an entrepreneur knows that they have done good by their families financially then they feel better about evenings, weekends, travel and obsession in pursuing their passion. Thanks for your input.
  • Voottoochief · 3 months ago
    Mark: Obviously, a very interesting post for entrepreneurs. Your points about stressing the family's financial safety, having to take the spouse along for a bumpy ride, etc become even more accentuated if the founders put in "hard earned" money into the company and haven't had liquidity events in the past and are obviously not taking any pay. Conversion to preferred series A is probably not that interesting if the founders don't get to take any money off the table. Even if there is no additional "feed the family" money, just paying back the convertible debt + interest + discount calculated as a bump up should achieve a very desirable effect for the VC.

    Going back to Julespieri's comment below- especially important for more experienced business operators who generally would have larger family and financial commitments.

    The opportunity and real cost for a 25 yo to take a low paying founder's pay is lower than that of a 40yo experienced operator. The young entrepreneur's pay would not have been high in a regular job - they are not giving up much, they are gaining valuable experience which can be parlayed into many more "at bats", and there is no cost to the family because there isn't a family most often.

    Net net, if the start up is worth funding, VCs should drive alignment of incentives with founders to give the business some high octane propulsion.
  • msuster · 3 months ago
    Agreed. I put a similar reply to another comment but I beleive payout should be linked to age and stage, number of founders and performance of the company. Thanks for your comments.
  • ShanaC · 3 months ago
    :)

    Good to hear, because the majority of my 20 something year old friends who I would recommend for this line of work can or would have infants on the way.

    Stage-in-life is something you come to with a community of people. What's the board's position in bringing the founders' to the point where liquidity can be executed? Beyond that it should be. What should the board be doing to brind the founders to that moment of mental preparedness.
  • Jack Jones Jeans · 3 months ago
    Great post
  • adam v. · 3 months ago
    i have worked @ a startup for the past 2 years, making 50k a year. i have an offer to go back into finance, @ a hedge fund, making all-in comp of 190k-220k my first year back.

    i'm sorry, i just can't deal with the crap pay and the waiting; maybe that makes me a bad person, but i want my (future) family to never have to so much as think about finances, and this is the only way i see how to do this with the most certainty. if you ask me, value creation in silicon valley is great for people who are rich, and don't need to worry about family, finances, etc. if i were rich, i'd work @ startups all day long (although i do really like finance, so i'm definitely happy with my decision to go back)
  • msuster · 3 months ago
    It doesn't make you a bad person. Founding start-ups is certainly not for everybody. In fact, it's probably not right for 98% of VCs, which is the irony. Most VCs are with you - they prefer the certaintly of a large salary and stable work. But for those that are born with the entrepreneurial "obsession" I believe there is no better feeling in the world. It's a roller coaster ride for sure. With all the highs and lows that go with it. You can appreciate the ride from the sidelines but not in the same way as it feels when you're in the seat. Thanks for your input and rest assured that you're actually in the majority rather than minority of people.
  • Joy Casey · 3 months ago
    I learned of your site and this post through Fred Wilson. It was a very interesting post.
  • Renato Toi · 3 months ago
    It is fair and necessary that founders get a reasonable salary, I'd say at least 70% of what founders or executives in small businesses get in the same region or city. As most startups can't do that, the amount not paid could be kept as "debt", to be paid as soon as possible, when there is cash or at the FIRST liquidity event. IMO this is not cashing out, it is just paying a debt.
    Getting the founder's family strained and against the startup is bad for everyone including founders, VCs, families and Startup.
  • msuster · 3 months ago
    Thanks, Renato. This is one way of dealing with the "lost" wages. Many times investors view the lost wages as "sweat equity" meaning that they see it that as an investor you put in $1 million to own 33% of a company and the founders who don't have that kind of money work for 50-70% salaries instead. Rightly or wrongly, I think this is how many investors view the "lost" wages. Thanks for your input.
  • Name · 3 months ago
    A lot of good points made in this post and the comments. Seems to me that the key lies in evaluating the particular situation, which obviously isn't easy to do. 500K might make some entrepeneurs complacent, while 1.5M might give others a taste to swing for a 100M+ exit. It really depends on who you are dealing with.

    In my particular case, I funded our startup and haven't taken salary for almost 3 years (until very recently). I can attest to the fact that the economic reality of mounting debt and massive opportunity cost become a distraction at some point. We haven't taken outside investment, and are close to profitability. If and when we do take investment, simply taking my seed capital off the table would suffice for me at this point.

    It would seem that the larger the financing, and the more equity/control founders give up, the higher the desire to take some real money off the table.
  • msuster · 3 months ago
    Your situation is the one in which it is easiest to take money off the table. There are a group of investors who look for purely bootstrapped companies where founders never raised any money but have reached profitability. They approach the founders with the idea of letting them take some money off of the table in exchange for investing in the company. This class of investor loves to find teams that have gotten to profitability this way. Well done.
  • larryalbukerk · 3 months ago
    Hi Mark,
    A topic near to my heart, this is what I do for a living. I agree that releasing the pressure valve a bit does align incentives and in many cases will increase the return for the VC. There are a few ways to do this other than asking the VC to cash out the founder. The first is to participate in an exchange fund for private stock. Founders, if invited, can swap a small % of their stock with other founders, this raises the probability of an exit even though they don't cash out today. I say this selfishly as I run EB Exchange Funds (www.ebexchangefunds.com). Our funds have about 25-30 companies in each fund so plenty of diversification. The other alternative is to sell to a secondary investor. This alternative also validates that you've created value but usually you need a very late stage company or a very hot company to sell for cash.

    And Mark maybe we have a similar view because we have plenty in common - we are the same age, I got my MBA at Chicago, I did a few venture backed startups and I have a couple of young kids.
    Larry
  • msuster · 3 months ago
    Thanks for the comments. I know about Sharespost and competitors but I recently heard about this idea where founders can exchange a portion of their shares into a diversified pool with other founders. If that's what you do I'd love to learn more. Please email me at mark@grpvc.com Best, Mark
  • Harry van der Veen · 2 months ago
    Nice post. Many valid points.

    In my opinion (in regards to the spouse topic), it is just very unwise to keep a door open for a spouse to have the opportunity to take your money if things go wrong.

    Yes you hook up together in a period that you trust each other, but when people separate the fight can be very very nasty. In that case you just want to make sure you have your assets covered, in this case meaning that you want to avoid that your spouse can try and claim a big cut of your money or your company.